CALVIN KLEIN - American Landscape Fall 2018

In Fall 18 under the new creative direction of Raf Simons we evolved the clean modernistic branding against backdrops of pop art Ben Day prints and photographic images of iconic American landscapes. These serve to accentuate the clarity of the new branding and identity as a strong modern vision for American youth.

I was designing the CK Menswear knit range in close collaboration with the graphic team. Newly developed graphics are building further upon the American modernism taking inspiration from the iconography of popular America. 

ROLE

Designer Menswear

DISCIPLINES

Design Knits Menswear

Research

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